positioning a
thought leader
Client: Retail Analytics Software
Industry: Consumer Packaged Goods/Retail
CHALLENGE
Although the client had been a well established player in the industry for 10 years, they had no seat at the table at large industry events and therefore was not seen as a subject matter expert.
BIG IDEA
Work with the top 3 leading industry association groups to facilitate key relationships with client’s top executives and drive participation on sub-committees as well as annual industry events.
IMPACT
This gave our client the opportunity to be seen as a key thought leader and a place to display their domain expertise and help shape objectives for upcoming industry events and leadership pieces.
Let us put together a plan that will position you as the thought leader in your industry! Contact us today for more info!
SEIZING THE OPPORTUNITY
We realized that our client had bigger and better domain expertise than what was being shared in the marketplace.
WHERE WE STARTED
The client did not have strong relationships with any of the key industry associations and was not organized in a way to support showcasing their expertise.
WHERE WE LANDED
Client spoke at over a half dozen events as a main industry speaker, was selected to be on several industry panels and committees, and was selected to lead agenda for main industry event in the following year.