Working with media and
A leading market research and consulting company specializing in high-quality survey research, analytics tools, and coaching for the healthcare industry
Industry: Healthcare Research
Customer had analytic survey data from over 2,000 participants that needed to be dissected and evaluated to create content pieces that would be valuable assets for marketing and lead generation.
How to translate analytical survey results into content that would be both informational and engaging with the ability to appeal to the client’s target audience, attract media and increase engagement.
Based off the reporting and analytics from the survey results, we created a National Nursing Engagement Report summarizing the survey results and highlighting common themes and key findings. From the National Nursing Engagement report, we were able to create several content pieces that were used in lead generation campaigns. We published a press release on the very impactful survey results and worked with the media to showcase the study results.
We worked in coordination with the media to get the news release into the right hands and as much views as possible leveraging existing relationships and building new ones. We had several media pickups resulting in 4 industry outlets interviewing the client and one industry webinar. We were then able to use this press release in lead generation campaigns and created several other pieces of content that was used by marketing. 100% engagement rating based on industry benchmark PR Newswire
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SEIZING THE OPPORTUNITY
We were able to utilize the solid data from our client to produce several content pieces including a powerful news release which generated not only new leads but strong interest from the media.
WHERE WE STARTED
WHERE WE LANDED
A press release with lots of media interest and pickups resulting in two industry articles being written and several pieces of content created that were used in outbound lead generation campaigns.