Working with media and
increasing engagement
 

Client:

A leading market research and consulting company specializes in high-quality survey research, analytics tools, and coaching for the healthcare industry

Industry: Healthcare Research

BRIEF

Customer had analytic survey data from over 2,000 participants that needed to be dissected and evaluated to create content pieces that would be valuable for marketing and lead gen.

 

CHALLENGE 

How to translate analytical survey results into content that would be informational and appeal to target audience, attract media and increase engagement for client.

BIG IDEA

We put together reporting and analytics based on survey results along with a National Nursing Engagement Report, press release, and content to be used in lead generation campaigns. We published a press release on the very impactful survey results and worked hand in hand with the media to showcase study results.

IMPACT

We worked hand and hand with the media to get the important news out there leveraging existing relationships and building new ones. We had several media pickups resulting in 4 industry outlets interviews for the client and one industry webinar. We were able to use this press release in lead generation campaigns but also to create several other pieces of content that was used by marketing. 100% engagement rating based on industry benchmark PR Newswire

Want a PR campaign that will stand out? Contact us today!

 

SEIZING THE OPPORTUNITY

We were able to utilize the solid data from our client to produce several content pieces including a powerful news release which generated not only new leads but strong interest from the media industry.

WHERE WE STARTED

We were able to discern this information and create several digestible content pieces for marketing use in order to clearly articulate the advantage of the process our client specializes in and easily correlating the improvement in results to organizations revenue. We ended up with an influx of leads, media interest resulting in multiple media interviews and publications for our client around the value leadership can gain by investing in their employees and actioning on their feedback.

WHERE WE LANDED

A press release with lots of media interest and pickups resulting in two industry articles being written and several pieces of content created that were used in outbound lead generation campaigns.