Working with media and
A leading market research and consulting company specializes in high-quality survey research, analytics tools, and coaching for the healthcare industry
Industry: Healthcare Research
Customer had analytic survey data from over 2,000 participants that needed to be dissected and evaluated to create content pieces that would be valuable for marketing and lead gen.
How to translate analytical survey results into content that would be informational and appeal to target audience, attract media and increase engagement for client.
We put together reporting and analytics based on survey results along with a National Nursing Engagement Report, press release, and content to be used in lead generation campaigns. We published a press release on the very impactful survey results and worked hand in hand with the media to showcase study results.
We worked hand and hand with the media to get the important news out there leveraging existing relationships and building new ones. We had several media pickups resulting in 4 industry outlets interviews for the client and one industry webinar. We were able to use this press release in lead generation campaigns but also to create several other pieces of content that was used by marketing. 100% engagement rating based on industry benchmark PR Newswire
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SEIZING THE OPPORTUNITY
We were able to utilize the solid data from our client to produce several content pieces including a powerful news release which generated not only new leads but strong interest from the media industry.
WHERE WE STARTED
WHERE WE LANDED
A press release with lots of media interest and pickups resulting in two industry articles being written and several pieces of content created that were used in outbound lead generation campaigns.