creating campaigns
to stand out in a crowd
Client: BioInformatics
Industry: Genomics
CHALLENGE
To introduce a new product/company and develop a meaningful campaign that would generate leads by clearly differentiating their new product and their flagship product, as a pioneer in the genomics space. From tactical deliverables to campaign development, our task was to communicate the innovation and exciting potential of this product in a market saturated with competitors.
BIG IDEA
After research on the audience demographic and competitive analysis, we created an engaging interactive campaign designed to drive traffic to the booth at the event, educate the end user about the product and provide the sales team with an engagement opportunity. From the creation of an interactive quiz, webinars, and product collateral, we leveraged this new event to communicate the exciting potential of a game-changing product in a saturated market.
IMPACT
The organization experienced very busy booth traffic, a line for the quiz and was able to engage with potential prospects. The quiz clearly educated prospects about the product by presenting challenges that resonated and solutions with a value proposition that was easily understood. The company was able to turn prospects into clients from this event. The result was a pipeline full of leads that were actively worked and turned into clients.
Contact us today for help you with your next lead generation campaign!
SEIZED THE OPPORTUNITY
Utilized the attendee demographic to create a popular engaging campaign with an interactive quiz.
WHERE WE STARTED
We started with a large audience base who had never heard of our client or the solution they provide.
WHERE WE LANDED
Generated product awareness, gave the end user the ability to solve their challenge in an interactive environment with the product solution. This generated an influx of highly qualified leads for our client.