rebranding for the
next segment of
Client: Retail Analytics Software
Industry: Retail/Consumer Packaged Goods
The company set a strategic growth plan to build a global presence, establish a footing in emerging markets in the burgeoning field of data analytics and wanted a brand identity to bring them to the next stage of growth.
Since the company had been around for over 10 years, they wanted a refreshed look. They requested something that was more compelling but also brand familiar. Multiple pieces had to be changed and then all launched simultaneously as a brand swap with very little impact to day-to-day business.
Create a new logo that kept the brand identity but was a new, fresh version. Creation of all new branding for the company including creation of brand book with color specs, font specs, sizing, and usage guidelines, graphics and photography guidelines. Designed and developed a new responsive website with better navigation and ability to update content in real-time to align with content marketing objectives. Designed and produced new sell sheets, new white papers and new PowerPoint template for sales team and company use. Implemented the refresh globally across multiple teams.
Increased website and customer engagement via brand relaunch, attracted new customers, created new, impactful messaging for sales use.
Contact us today to talk through your branding or rebranding needs!
SEIZING THE OPPORTUNITY
Leaning into the effort of brand growth by executing a complete refresh
WHERE WE STARTED
An established player in a crowded market with outdated branding looking to make a splash
WHERE WE LANDED
Brand recognition, renewed excitement with the sales team, fresh marketing collateral all leading to increase in an pipeline